Helping e-commerce brands thrive in the AI era

We believe every quality product deserves to be discovered, without brands needing massive marketing budgets or spending months on complex technical optimization.

Our Story

After years in e-commerce and product development, we watched the same pattern everywhere: brands building incredible products, but losing customers to competitors who appeared in AI recommendations. The traditional solution (hire expensive SEO agencies or spend months on technical optimization) wasn't accessible to most stores.

So we built ShopSmith: AI-powered visibility optimization that works automatically. ShopSmith analyzes your store, optimizes your product pages for AI engines, and tracks your visibility across ChatGPT, Gemini, and Perplexity. Zero technical expertise required. Deploy same-day. Scale infinitely.

Founders

Dilani Kahawala

Dilani Kahawala

Founder & CEO

Experienced product leader passionate about helping e-commerce brands compete in the age of AI-powered shopping.

Mario Hasanakos

Mario Hasanakos

Founder

Serial entrepreneur who has built and scaled e-commerce brands, obsessed with using AI to level the playing field.

What We Believe

Instant Value, Zero Friction

Great technology gets out of the way. We build tools that work immediately, without technical integration, without developers, without waiting. E-commerce brands should focus on their products, not complex optimization.

Simplicity by Design

The best technology disappears. We obsess over making AI optimization feel effortless, because store owners have better things to worry about than learning another platform. Powerful should feel simple.

Every Brand Matters

Great products deserve great visibility. Whether you have 10 customers or 10 million, your store should have the same chance to be discovered. We build technology that scales opportunity, not barriers.

Backed By

Bond LogoBlackbird LogoSideStage Logo

Meet the team behind ShopSmith

Have questions about how ShopSmith can help your store get discovered by AI? Book a call with our founders to learn more about our vision and see the platform in action.